As Aida Yeong watched from the upstairs VIP seating with a breathtaking view of the sold out show, she gazed intently, her brows furrowed and her lips moved slowly along with the lyrics of a song that filled the air. Chills ran up and down her arms making the hairs stand up as the sweet and mellow voice rang in her ears. The famous singer Troye Sivan filled the hall with melodic sounds.
She wore jet black comfy leggings, oversized Lakers hoodie, worn out Birkenstocks, and a huge smile as she explained her love for her dream job at the House of Blues Anaheim.
Just like many young college students, she was anxious about where life would take her. She started off as a young intern in Hollywood, not knowing where she would end up after graduation. Her hard work and determination eventually paid off. Yeung cemented her professional career, working for the famous music venue House of Blues.
As a college student from the University of California, Riverside, Yeung was focused on getting her degree in media and cultural studies. Her desire to work within media and graphic design pushed her to work hard in developing in her art. While she attended college, Yeung became the director of marketing for the UCR campus entertainment that allowed her to expand her knowledge of marketing and design. The job helped her passion for working in marketing and entertainment.
In 2017, she applied for an internship with Live Nation in Hollywood.
“I was anxious to apply since I did not have any experience with a big entertainment company before,” said Yeung.
The internship taught her many important components of marketing that college classes did not teach. She learned how to track and analyze media buys, also their performance on various platforms. She also conducted market research to analyze target consumer interests and purchase behavior.
During her first day as an intern at Live Nation, she felt her stomach flutter and then knot up as the elevator rose slowly. She impatiently stood there tapping her foot to the awkward jazz elevator music playing in the background (Yeung).
“My palms were sweating because I was so nervous and I even felt like I was going to throw up. My mind swirled with everything that could go wrong. Anything that I would do to make a fool of myself in front of everyone standing in the elevator around me,” said Yeung recalling that day.
During her three month she gained much knowledge and experience. Now, she had to find a job.
“I was anxious and scared about having to find a job and get comfortable in a new workplace,” said Yeung while shes twirls her hoodie string around.
In one year she interned in the Disney College Program Internship and a graphic design internship for Do LaB, Incorporation. But none of them felt right like the Live Nation internship.
“There is something special about working with Live Nation. Not only do you feel like you are working with family, but you are able to grow and expand your knowledge of entertainment and your specialty whether it is sales, marketing, or even being a talent booker,” said Sarah Smith who also works for Live Nation Hollywood and House of Blues Anaheim.
Looking for her dream job was not easy. She found herself job hunting online day after day. She began to stress whether she would find a job.
One day she checked for job openings at Live Nation, but it’s client House of Blues Anaheim did.
House of Blues joined the Live Nation network in 2006, according to the music venue’s website.
Preparing for the worst, Yeung applied for a marketing manager position at the House of Blues Anaheim, despite not having required qualifications. She hoped that her time as an intern would give her an advantage.
Sadden by the news that Yeung could not qualify for the position, human resources of the House of Blues did reach out with good news. They offered her another marketing position that was open that they had not listed yet.
Living about an hour from the House of Blues, Yeung had an anxious drive to Anaheim for her interview. It was a sunny day in April of 2018. During her drive the mellow voice of Troye Sivan played on her radio to keep her calm, she recalls. Many thoughts ran through her mind as she began to think about all of the questions that they would ask her.
As she parked her car she closed her eyes and took a deep breath and told herself she could do this. Taking her time, she got out of her car and started walking towards the elevators to go up to the House of Blues on the fourth floor. She walked into the elevator and was the only one in there as typical awkward jazz elevator played and she began to anxiously tap her foot just like her first day at her Live Nation internship.
Into the interview she went with high hopes and dreams of landing a dream job of being back in the entertainment field.
“Throughout Aida’s interview you could feel how confident she was. She nailed her interview and showed us what great skills she could offer to our team, said La Niesha Young, director of marketing and promotion.
Fast forward to October 2019, Yeung is now a thriving marketing coordinator at the House of Blues Anaheim since July of 2018. She performs a range of administrative and marketing support duties related to the daily operations of the House of Blues marketing group such as supervising the current interns.
“When Aida first came into our office, you could see the drive and motivation she had to advance our marketing team,” said Sarah Rida, marketing coordinator at the House of Blues.
Now she listened to Troye Sivan sing live. As she watched in awe of the sold out show of one of her favorite artists at her job, she took a deep breath and smiled. Entertainment is where she wanted to be and with her confidence in her skills, she landed her dream job.
She wore jet black comfy leggings, oversized Lakers hoodie, worn out Birkenstocks, and a huge smile as she explained her love for her dream job at the House of Blues Anaheim.
Just like many young college students, she was anxious about where life would take her. She started off as a young intern in Hollywood, not knowing where she would end up after graduation. Her hard work and determination eventually paid off. Yeung cemented her professional career, working for the famous music venue House of Blues.
As a college student from the University of California, Riverside, Yeung was focused on getting her degree in media and cultural studies. Her desire to work within media and graphic design pushed her to work hard in developing in her art. While she attended college, Yeung became the director of marketing for the UCR campus entertainment that allowed her to expand her knowledge of marketing and design. The job helped her passion for working in marketing and entertainment.
In 2017, she applied for an internship with Live Nation in Hollywood.
“I was anxious to apply since I did not have any experience with a big entertainment company before,” said Yeung.
The internship taught her many important components of marketing that college classes did not teach. She learned how to track and analyze media buys, also their performance on various platforms. She also conducted market research to analyze target consumer interests and purchase behavior.
During her first day as an intern at Live Nation, she felt her stomach flutter and then knot up as the elevator rose slowly. She impatiently stood there tapping her foot to the awkward jazz elevator music playing in the background (Yeung).
“My palms were sweating because I was so nervous and I even felt like I was going to throw up. My mind swirled with everything that could go wrong. Anything that I would do to make a fool of myself in front of everyone standing in the elevator around me,” said Yeung recalling that day.
During her three month she gained much knowledge and experience. Now, she had to find a job.
“I was anxious and scared about having to find a job and get comfortable in a new workplace,” said Yeung while shes twirls her hoodie string around.
In one year she interned in the Disney College Program Internship and a graphic design internship for Do LaB, Incorporation. But none of them felt right like the Live Nation internship.
“There is something special about working with Live Nation. Not only do you feel like you are working with family, but you are able to grow and expand your knowledge of entertainment and your specialty whether it is sales, marketing, or even being a talent booker,” said Sarah Smith who also works for Live Nation Hollywood and House of Blues Anaheim.
Looking for her dream job was not easy. She found herself job hunting online day after day. She began to stress whether she would find a job.
One day she checked for job openings at Live Nation, but it’s client House of Blues Anaheim did.
House of Blues joined the Live Nation network in 2006, according to the music venue’s website.
Preparing for the worst, Yeung applied for a marketing manager position at the House of Blues Anaheim, despite not having required qualifications. She hoped that her time as an intern would give her an advantage.
Sadden by the news that Yeung could not qualify for the position, human resources of the House of Blues did reach out with good news. They offered her another marketing position that was open that they had not listed yet.
Living about an hour from the House of Blues, Yeung had an anxious drive to Anaheim for her interview. It was a sunny day in April of 2018. During her drive the mellow voice of Troye Sivan played on her radio to keep her calm, she recalls. Many thoughts ran through her mind as she began to think about all of the questions that they would ask her.
As she parked her car she closed her eyes and took a deep breath and told herself she could do this. Taking her time, she got out of her car and started walking towards the elevators to go up to the House of Blues on the fourth floor. She walked into the elevator and was the only one in there as typical awkward jazz elevator played and she began to anxiously tap her foot just like her first day at her Live Nation internship.
Into the interview she went with high hopes and dreams of landing a dream job of being back in the entertainment field.
“Throughout Aida’s interview you could feel how confident she was. She nailed her interview and showed us what great skills she could offer to our team, said La Niesha Young, director of marketing and promotion.
Fast forward to October 2019, Yeung is now a thriving marketing coordinator at the House of Blues Anaheim since July of 2018. She performs a range of administrative and marketing support duties related to the daily operations of the House of Blues marketing group such as supervising the current interns.
“When Aida first came into our office, you could see the drive and motivation she had to advance our marketing team,” said Sarah Rida, marketing coordinator at the House of Blues.
Now she listened to Troye Sivan sing live. As she watched in awe of the sold out show of one of her favorite artists at her job, she took a deep breath and smiled. Entertainment is where she wanted to be and with her confidence in her skills, she landed her dream job.